I am a professor of sport and management at the WHU - Otto Beisheim School of Management in Dusseldorf, Germany. We conduct a series of future studies on football, wintersports, sportstech, sport sponsoring. Just published the book: 21st Century Sports: How technologies will change sports in the digital age with Springer. True technology experts from MIT, Univ. of Cambridge, Stockholm School of Economics etc. contributed to this collection of essays on the future of sports